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BusinessWeek:
Shrewd entrepreneurs understand that their products will one day reach the end of a development cycle, hit a point of market saturation, or be changed by technological innovations.
That’s why they must use some portion of their budgets to conduct strategic research and market testing that will anticipate ways they can shape their product, their marketingâor […]
Yahoo Finance:
KieAnn Brownell considers herself a serial entrepreneur, which means she’s always on the lookout for new business ideas.
After running her family’s wholesale floor-covering business, she decided the time was right to transition from carpets to cakes. After learning that more than 700,000 people celebrate a birthday every single day, Brownell set up her latest […]
Entrepreneur:
Are you trying to make your website more user-friendly?
A new study says a smile is all you need. Research done by Li Gong of Ohio State University suggests that the simulated emotions of digital characters online could have a large impact on potential customers who view and interact with them.
The study found that digital characters […]
Yahoo Finance:
All businesses are going to experience some ups and downs. It is the nature of the beast of being in business. Here are two ways to help navigate an unpredictable cash flow:
Market, market, market. Several hours every week should be spent identifying potential new clients and new work from past clients and then making […]
Startup Journal:
Two years ago, Arizona State University graduate student Greg Peterson and a friend hatched plans for a TV show that would instruct homeowners how to renovate in environmentally and socially responsible ways. But the two didn’t have enough money to cover the production costs, or the expertise to market the show.
They submitted their idea […]
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