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Marketing To Segment Too Big To Be A Niche

The New York Times:
Although 50 million people in the United States have some form of physical or mental disability, they spend money just as easily as others. But there are few efficient ways for advertisers to reach them, and that’s what a new Web site, Disaboom.com, hopes to change.
Disaboom is the brainchild of J. Glen […]

This Is Your Brain On Optimism

Newsweek:
We humans tend to be an optimistic bunch. In fact, it’s long been established by psychologists that most people tend to be irrationally positive.
The optimism bias, as it’s called, accounts for the fact that we expect to live longer and be more successful than the average and we tend to underestimate the likelihood of getting […]

Local Inventor Has Bright Idea

Niagara Gazette:
In the cartoons, when somebody has a great idea, a lightbulb goes off overhead. Listening to local inventors describe how they got their latest ideas, that image seems not too far off the mark.
Pete Hankinson of North Tonawanda was walking with his briefcase when he decided there should be some light to guide his […]

Ten Ways to Defeat Brain Drain

Lifehacker:
Those of us who feel we are busy all the time can experience burn out, exhaustion and fatigue from spending long periods of time in focused concentration. I like to refer to this as Brain Drain.
Here are some ways to beat brain drain:
1. Meditate
2. Take A Walk
3. Listen to classical music
4. […]

Biz Resource: Mind Mapping Tools

Mashable.com:
We all need to organize our thoughts sometimes, and there seems to be no better way to do it than in a visual fashion.
A mind map is a diagram used to represent words, ideas, tasks or other items linked to and arranged radially around a central key word or idea. It is used to generate, […]