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Coming To A Gas Pump Near You: Google

ReadWriteWeb:
Google and gas pump maker Gilbarco Veeder-Root have announced a partnership that will bring Google Maps down to earth and provide driving directions, local search, and coupons to 3,500 Internet-enabled gas pumps across the US.
“Getting directions at the pump is safer than using internet-enabled devices from the driver’s seat and far more reliable than just […]

Gift Certificate Rules Burn Small Biz

FSB Magazine:
With consumers screaming about abuses, more than 30 states have enacted laws banning gift cards and certificates with short expiration periods and requiring issuers to turn over cash from expired cards to the state. Eight states have added such laws in 2007 alone.
Caught on the bad side of good intentions, however, are small businesses […]

A Niche To Grow

Entrepreneur:
Most successful marketing tales begin and end with a well-plumbed niche. In other words, the marketer has found the most-qualified group of prospects and motivated them to action. You’ll rarely see a company that’s risen to the top using a shotgun approach–targeting a mass audience indiscriminately–yet this is where many entrepreneurs trip up.
Ready to expand […]

Personal Assistants For The Rest Of Us

Springwise:
With a few notable exceptions, concierge services and personal assistants are a luxury that tends to be beyond the reach of all but the most well-heeled members of society.
Not so with Sunday, a request-based service that offers 24/7 personal assistance by internet or phone.
New York-based Sunday lets busy people in the US, Canada and the […]

Employers Need to Know about Older Workers

Kiplinger:
It would seem serendipitous: Just as a prolonged labor crunch is anticipated, some of the most experienced and reliable workers around — those near retirement age — are planning to make themselves available. But companies that just assume their older workers are going to stay put indefinitely could be making a big mistake.
Older people are […]