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Home Biz: LTDchix

StartupNation:
LTDchix promotes the laid back approach to parenting.
The company says not to worry about sending your kids out the door with mismatched socks.
In these busy times, the only way to deal with the stress is to take things in stride… to slack off a little.
They decided then and there that they should come up with […]

Niche Biz: Indie Rock Bands

BusinessWeek:
As a member of an indie rock band while a student, Alex Tchekmeian agreed to handle his band’s finances and order necessary merchandise like T-shirts and stickers.
When other bands asked him for help, he agreed, starting several businesses that relied on subcontractors.
He says that three years ago he started to take the business seriously, and […]

Trendwatch: Eco-Fatigue

Trendwatching.com:
Trendwatching.com is an independent and opinionated consumer trends firm, relying on a global network of 8,000 spotters, working hard to deliver inspiration and pangs of anxiety to business professionals in 120+ countries worldwide. In this 5-part week-long report, Trendwatch reports on five unique trends you won’t find anywhere else.
“Enough already!” is what you’ll increasingly hear […]

Top Business Women Share Insights

MiamiHerald.com:
Climbing to the top and surviving may seem like a subject businesswomen have talked about ad nauseam. But put successful women on the dais, and hundreds will show up in search of nuggets of wisdom.
in Miami, Maureen Kempston Darkes took the stage before nearly 300 women at The Commonwealth Institute South Florida for some straight […]

The Power of Emotion

BusinessWeek:
McDonald’s was one of the first advertisers to really understand this.
Decades ago, when their competitors were boasting about the size of their burgers or the thickness of their shakes, McDonald’s was busy crafting emotional portraits of families enjoying moments of togetherness around a fast-food lunch.
Consumers could easily accept or reject the rational claims being made […]