CBSnews:
At 37, Yvette Rivera is the face of a stale economy. She was out of a job, feeding a family of five on her husband’s $40,000-a-year salary and stuck in a central Florida home that won’t sell.
Desperate for extra cash, Yvette turned to plastic. Not credit cards … but an American icon….
Tupperware … the company […]
The Christian Science Monitor:
When Mike Jones signed on to be marketing director at an e-book publisher, one of the advertised perks was the chance to work at home full time. Two years later, he loves the job, but hated the location.
“I was totally cut off from the world,” Mr. Jones says. “I was only working […]
A recent study by statisticians from the University of Maryland found that eBay sellers (both individuals and small business owners) missed out on an estimated $19 billion in potential revenue last year, simply by undervaluing their products and accepting bids lower than what the consumer was actually willing to pay:
The independent research by two statisticians […]
Knowledge@Wharton:
According to John Zhang and Jagmohan Raju, both Wharton marketing professors, and Tony Haitao Cui, a University of Minnesota marketing and logistics professor, many people aren’t purely mercenary in their business dealings. They care about fairness — and they should, the researchers say, because doing so can maximize their profits.
A manufacturer and a retailer can […]
Small Business Trends:
Most entrepreneurs believe a bunch of myths about financing new companies that hinder their efforts to raise money. Here are a few:
Myth 1: It takes a lot of money to finance a new business. Not true. The typical start-up only requires about $25,000 to get going.
Myth 2: Venture capitalists are a good place […]
The New York Times:
Q. When you get up in the morning, you never want to go to work. Your job is repetitive, uninteresting and offers no challenges. When you are there, the clock barely moves, and you can’t wait to leave. In short, you are bored. What is to be done?
A. People who are […]
Vnunet.com:
Small business owners are guilty of “shocking” levels of website neglect, according to new research.
Cambridge-based web design and marketing firm Netflare conducted a survey at the end of 2007 covering 19 small business sectors.
The company discovered that 23 per cent of websites looked at had not been updated since their launch, making much of their […]
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