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Big Winner Could Be Small Biz

Posted by on 27 Mar 2008 at 1:55 pm under Government, Taxes, Small Biz

The New York Times:
Businesses, large and small, will be directly helped by the new economic stimulus legislation passed by Congress. But small businesses, in particular, may get the biggest lift indirectly — from consumers spending their tax rebates.
The $168 billion measure, which was approved by both houses of Congress with uncommon swiftness, includes rebates for […]

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Secret No. 7: Sell Consciously

Posted by on 27 Mar 2008 at 12:10 pm under Sales, Customers, Advice

Inc.:
How often do we sell? If we counted out the time we are actually in front of a customer, it would probably surprise you. Most sales professionals are only with a client less than two hours per day. The reality is, we do so little selling there it’s hardly worth mentioning. So where do we […]

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Custom Labels Create New Niche

Posted by on 27 Mar 2008 at 10:08 am under niche, Trends, Custom

The Seattle Times:
One evening, while Namshin Kim, was trying on clothes at Nordstrom, a salesperson offered her a bottle of water with the store’s label.
Pleased with the freebie, she took it with her as she left.
“I’m happy,’’ she said, nursing the 8-ounce bottle at a table just outside the store. “I like it.’’
Nordstrom buys bottled […]

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Tips For Marketing Your Service Biz

Posted by on 27 Mar 2008 at 9:07 am under Ideas, Marketing, Small Biz

Entrepreneur.com:
Most Americans can’t get through a single week without purchasing a service from a small business. Whether they’re visiting the neighborhood car wash, having an office painted, or getting a home refrigerator repaired, they need the services of a local entrepreneur. It’s the local, one-to-one aspect of service marketing that makes it so different from […]

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