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Advertising With Giant Green Dragons

Wtoc.com:
I’ve never understood the giant green dragons and purple gorillas that you see on the side of the road from time to time.
Oh, I know they’re they’re for a reason. I just don’t see their appeal to car dealers or their use as a marketing tool. I mean, has anyone ever been driving down […]

A Beary Big Success from Build a Bear Workshop

News.Yahoo.com:
The Entrepreneur: Maxine Clark, 57. Clark left a successful corporate career to start her own business, Build-A-Bear Workshop (NYSE:BBW - News), then a relatively new concept in retail entertainment.
(According to Clark) I have always believed in listening to what others have to say, but being careful about the advice you actually take. Rather than adhering […]

The Man Who Pushed The Blue Envelope

Milwaukee Journal Sentinel:
Terry Loebel wasn’t looking to start an advertising phenomenon when he went to his mailbox in 1967 and inspiration struck.
Valpak, the company Loebel soon started, is today an advertising giant, sending its trademark blue coupon-stuffed envelope to 45 million homes each month.
Valpak wasn’t the first company to start targeting consumers by mail, but […]

Three Steps To Paperless Office

PC Magazine:
1. Think Before You Ink. The change has to start here. We all have to change how we look at paper. Before you print out anything, ask yourself if it is absolutely necessary. If you have a digital copy of that e-mail, why do you need a printed version? The green blog TreeHugger.com tried […]

Helpful Websites For Venture Start-Ups

Young Entrepreneur:
Have you started a new business but don’t have the time to sort through all the websites online to find the best and most relevant information?
1) Venture Hacks
Venture Hacks is an entrepreneur’s guide to hacking venture capital. Their goal is to help entrepreneurs get on an even footing with their better-informed counterparts when negotiating […]

It’s A Whole New World Out There

Times Daily:
Ever since I gave up the corporate life a few weeks ago and left the land of cubicles, memos and staff meetings, I’ve realized why we created those things in the first place: Working at home is hard.
Believe me, before I left the office to be a freelance writer, I spent many hours daydreaming […]

“Remember the Hook” When Marketing Small Biz

The Profit Repairman:
Have you ever been fishing or seen how fishing is done? Without some sort of “hooking” device, very little fish would be caught (most do not just jump into the boat willingly). The same is true in selling your product line. Even when you have the most wanted product around, if you do […]

Starting Children’s Party Biz

Work.com:
Do you enjoy children? Do children like you? Can you tell stories, be a clown, play sports or a musical instrument? If so, then you may be able to start a small business doing kids’ entertainment. You can work for yourself and make good money at the same time. There are as many ways to […]

European Business Leaders Call For A Simplified Patent Process

ITNews:
Europe’s 500, the association of the European top growth companies, calls upon the European Commission and the Member States to introduce a simplified central patent application process for the EU.
At present, inventors in Europe are required to complete 27 separate registration processes in many languages across the EU27 and the cost of obtaining approval for […]