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Egg McMuffin Inventor Dies

The New York Times:
Herb Peterson, who invented the Egg McMuffin as a way to introduce breakfast to McDonald’s restaurants, died at his home in Santa Barbara, Calif. He was 89.
Peterson came up with the idea for the menu item, the signature McDonald’s breakfast dish, in 1972. The Egg McMuffin made its debut at a restaurant […]

Australian Women Take Charge In Business

The Murray Valley Standard:
Entrepreneurial spirit is strong in the Murraylands, particularly among women.
Women in the region are striving in business whether it be owning their own company or within managerial roles.
A report commissioned by Westpac shows women in business in regional or rural areas get a head start on their city counterparts.
“In regional Australia, almost […]

Post-Honeymoon Price Kick

News.com.au:
business owner wants a competitive rate when signing up for essential services such as gas and electricity but failing to look beyond cheap introductory honeymoon rates can come back to bite, as hundreds of small business owners found recently.
In February the Federal Court found Wesfarmers Kleenheat Gas had misrepresented the true ongoing cost of supplying […]

Advertising With Giant Green Dragons

Wtoc.com:
I’ve never understood the giant green dragons and purple gorillas that you see on the side of the road from time to time.
Oh, I know they’re they’re for a reason. I just don’t see their appeal to car dealers or their use as a marketing tool. I mean, has anyone ever been driving down […]

A Beary Big Success from Build a Bear Workshop

News.Yahoo.com:
The Entrepreneur: Maxine Clark, 57. Clark left a successful corporate career to start her own business, Build-A-Bear Workshop (NYSE:BBW - News), then a relatively new concept in retail entertainment.
(According to Clark) I have always believed in listening to what others have to say, but being careful about the advice you actually take. Rather than adhering […]

The Man Who Pushed The Blue Envelope

Milwaukee Journal Sentinel:
Terry Loebel wasn’t looking to start an advertising phenomenon when he went to his mailbox in 1967 and inspiration struck.
Valpak, the company Loebel soon started, is today an advertising giant, sending its trademark blue coupon-stuffed envelope to 45 million homes each month.
Valpak wasn’t the first company to start targeting consumers by mail, but […]

Three Steps To Paperless Office

PC Magazine:
1. Think Before You Ink. The change has to start here. We all have to change how we look at paper. Before you print out anything, ask yourself if it is absolutely necessary. If you have a digital copy of that e-mail, why do you need a printed version? The green blog TreeHugger.com tried […]

Helpful Websites For Venture Start-Ups

Young Entrepreneur:
Have you started a new business but don’t have the time to sort through all the websites online to find the best and most relevant information?
1) Venture Hacks
Venture Hacks is an entrepreneur’s guide to hacking venture capital. Their goal is to help entrepreneurs get on an even footing with their better-informed counterparts when negotiating […]

It’s A Whole New World Out There

Times Daily:
Ever since I gave up the corporate life a few weeks ago and left the land of cubicles, memos and staff meetings, I’ve realized why we created those things in the first place: Working at home is hard.
Believe me, before I left the office to be a freelance writer, I spent many hours daydreaming […]

“Remember the Hook” When Marketing Small Biz

The Profit Repairman:
Have you ever been fishing or seen how fishing is done? Without some sort of “hooking” device, very little fish would be caught (most do not just jump into the boat willingly). The same is true in selling your product line. Even when you have the most wanted product around, if you do […]