Posted by on 02 Apr 2008 at 4:12 pm under Brainstorm
JoshauSaunders:
The best way to think of an idea is to consider things that upset you or cause problems in your daily life. Don’t think of products, think of problems.
Come up with answers to the following:
- What frustrates you?
- What things slow you down or cause bottlenecks?
- In your everyday life, what bothers you?
Answers may be […]
Sloan Review:
When it comes to brand extension, the conventional wisdom is simple: Don’t overextend. The idea is that companies should stay within established product lines to avoid dilution of the brand identity. After all, it makes intuitive sense not to diversify into categories that are remote to core products.
To rejuvenate established product families, brand managers […]
Everyday Edisons:
After a successful Dallas casting call, Everyday Edisons is heading to Chicago to see what the Windy City has to offer.
Date: Saturday, April 19, 2008
Where: McCormick Place, South Building; 2301 S. Lake Shore Drive; Chicago, IL 60616
When: Doors open at 7 a.m. As long as you make it to the registration line by 1 p.m., you will […]
Wired:
Shawn Fanning
Founder of Napster
Kennedy Hall, Northeastern University,
Boston, Massachusetts
“My roommate had a bunch of friends from back home come visit. They asked him how he got this insane music collection — he was particularly into obscure rap–and there was no easy way to describe how to do it. It was pretty remarkable how difficult it was […]
Chattanooga Times Free Press:
Unlike many entrepreneurs, Chris Watts’ biggest challenge is not financial.
As he launches a business restoring car headlights, the biggest hurdle Watts faces is informing consumers about the service he offers.
Headlight Renew Doctor promises to take cloudy, yellowed car headlights and, using a technique he developed, “renew” them for a fraction of the […]
U.S. News & World Report:
Scott Shane, an economics professor at Case Western Reserve University, discusses in his recent book The Illusions of Entrepreneurship the most recent data show that only about half of self-employed people in the U.S. workforce run incorporated businesses.
But Shane argues that entrepreneurs who fail to incorporate are making a huge mistake. […]
nebusiness.co.uk:
Children across the world could soon be listening to stories on a North East invention after its founders secured the funding to embark on an ambitious expansion plan.
County Durham-based Ameeca, which has designed MP3 headsets called StoryPhones, has secured £440,000 in funding from various sources including a venture capital fund managed by Entrust.
The investment will […]
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