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Advertising With Explosives

Trendhunter:
A courier service from New Zealand called Deadline Express Couriers decided to demonstrate the timeliness of their deliveries with a bang.
For that purpose, a promotional campaign was devised involving a billboard that was placed in the middle of the city. This billboard was fitted with a digital countdown clock rigged to self-destruct at zero hour.
The […]

Ace In The Hole

Mother Earth News:
Once upon a time, hard work, dedication to the company, and/or a strong union guaranteed your job for life. Today, it’s far more prudent to assume that sooner or later, you and your job will part company (if you haven’t already).
It is my firm belief-and long-term experience — that developing and maintaining a […]

Retain Employees With Unique Perks

Entrepreneur Daily:
These days, employee retention is a concern for many small businesses. Workplace Options, a provider of work/life employee benefits, hopes employers will try a new tactic to help keep workers: offering caregiving assistance.
According to a national survey commissioned by Workplace Options, about one in four employees is providing care for an older or disabled […]

When ‘Yak’ Happens, Be Prepared

If you’ve ever been in the car on your way back from eating somewhere and the food suddenly disagrees with your stomach, you already know what happens next is not pretty. Or maybe you have someone riding along with you in your car, and they suddenly get hit with a bout of car sickness. […]

Boomers’ New Jobs Give Back

USA Today:
Baby boomers who came of age in the era of John F. Kennedy’s civic call to arms are now, in the second half of their lives, not just asking themselves what they can do for their country, but they’re actually doing it.
A new telephone and Internet survey, touted as the first of its kind, […]