Biz Book: The Game-Changer: How You Can Drive Revenue and Profit Growth With Innovation
Inc.:
Eureka moments are the stuff of entrepreneurial legend. But as A.G. Lafley and Ram Charan observe, you can’t build a growth plan on them. Innovation — the seed of organic growth — is a matter of process and culture and business strategy. The real payoff comes from people getting comfortable together and sparking off one another; innovation is chiefly a product of social interaction. You’ve got to manage people before you can manage their ideas.
Lafley is the chairman and CEO of new-product dynamo Procter & Gamble. Starting in 2000, he revived the fortunes and morale at this aging behemoth by systematically applying innovation techniques to product lines young and old. P&G now makes innovation the basis for budgets, compensation plans, and even risk management. Lafley’s co-author, Charan, an adviser to corporate titans, adds stories from Honeywell, Nokia, and DuPont to the mix.
Lafley starts sweating if more than 60 percent of […]
Original post by Rich and software by Elliott Back