You are currently browsing the archives for the Advertising category.
Springwise:
GreenGraffiti creates advertising on dirty city streets and walls using the clean, green power of plain water. Armed with just a template and a high-pressure water sprayer, the company has “cleaned” advertising messages out of the dirt on behalf of clients including Elle, Telfort and Universal Music.
No paper, no ink, no printing process—GreenGraffiti’s ads are […]
Odt.co.nz:
Geology graduate and digital entrepreneur James Stewart is selling his left leg on the internet — for a million dollars.
The 24-year-old Christchurch man says his leg has about 2000 square centimetres of skin, and he is selling […]
smallbiztechnology.com:
Getting started in online advertising can be a bit intimidating for a small business owner - there is just so much information out there and so many choices, it’s easy to get overwhelmed and end up doing nothing. However, starting small and taking your time can still have a big payoff.
When lifelong peanut farmer Danielle […]
The New York Times:
The original pitch landed in the inbox with a whiff of medical authenticity overlaid with a snicker-inducing headline: “Toxic Ties to ‘New Shower Curtain Smell’ Evident, According to Latest Laboratory Testing.”
There was a news conference, this release said, at New York University Medical Center. It was led by a doctor representing an […]
Have you ever come across a vehicle attractively wrapped in advertising for a service that you wanted to remember, but later forgot their name? Derek Slocum thinks he’s solved the problem with CardCaddie Vechicle Outdoor Business Card Holders. While exploring advertising options for his notary service, he attached a plastic business card holder […]
StartUp Spark:
It’s important to make your business visible, in your community and beyond. After all, when people are looking to buy products or services, they usually opt for the business they remember seeing or hearing about.
Use the following ideas to market your business, create visibility, and drive more customers to your doors.
1. Launch an event
2. […]
Trendhunter:
A courier service from New Zealand called Deadline Express Couriers decided to demonstrate the timeliness of their deliveries with a bang.
For that purpose, a promotional campaign was devised involving a billboard that was placed in the middle of the city. This billboard was fitted with a digital countdown clock rigged to self-destruct at zero hour.
The […]
The Wall Street Journal:
For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. (And it’s lot more expensive to change.)
Name consultants are paid millions each year to help decide what to call a company.
San Francisco naming boutique Eat My Words has come up with a […]
Website Magazine:
If you own a small business, you know how challenging it is to remain competitive. Financial resources for marketing are limited, as are the hours in your day to explore new ways for attracting local customers. By integrating Yahoo! Local as part of your marketing plans, you’ll make it much easier for local consumers […]
With high gas prices, free gas might just be the perfect summer promotion.
Yahoo News:
Two magic words are turning consumers’ heads lately. Not “Get rich” or “Lose weight.” Try “Free gas.” Businesses from banks and hotels to golf-club makers and blood-donation centers are offering promotions that involve free gas — generating more attention and goodwill from […]
Link