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Advertising With Explosives

Trendhunter:
A courier service from New Zealand called Deadline Express Couriers decided to demonstrate the timeliness of their deliveries with a bang.
For that purpose, a promotional campaign was devised involving a billboard that was placed in the middle of the city. This billboard was fitted with a digital countdown clock rigged to self-destruct at zero hour.
The […]

How To Choose A Company Name

The Wall Street Journal:
For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. (And it’s lot more expensive to change.)
Name consultants are paid millions each year to help decide what to call a company.
San Francisco naming boutique Eat My Words has come up with a […]

Attract Local Customers With Yahoo!

Website Magazine:
If you own a small business, you know how challenging it is to remain competitive. Financial resources for marketing are limited, as are the hours in your day to explore new ways for attracting local customers. By integrating Yahoo! Local as part of your marketing plans, you’ll make it much easier for local consumers […]

Free Gas Promotion to Attract Customers

With high gas prices, free gas might just be the perfect summer promotion.
Yahoo News:
Two magic words are turning consumers’ heads lately. Not “Get rich” or “Lose weight.” Try “Free gas.” Businesses from banks and hotels to golf-club makers and blood-donation centers are offering promotions that involve free gas — generating more attention and goodwill from […]

Shine Mark Systems

A new way to polish up a little business is by using a unique form of advertising. Shine Mark Systems gives business areas the chance to offer a free shoe polish while that person vies a little advertising. The advertising is that earns the money, the shoe polishing draws the attention.
Their machines are […]

Is Word of Mouth Effective for Bad Products?

TechDirt:
Way too many people seem to think that “word of mouth marketing” is about getting others to spread your marketing message. That is, they think it’s about putting words into the mouths of others. But that’s not true at all. Real word of mouth marketing is about building a great product, and then letting your […]

Walmart Launches Online Classifieds

AuctionBytes.com:
Walmart launched Walmart.com Classifieds beta to provide additional opportunities for their customers to save money and live better. This free, community-based resource allows customers to buy and sell items locally, find local jobs and learn about events in their area.
The new Classifieds at Walmart.com provides an expanded offering of products and services, the majority of […]

Social Tryvertising For Busy Moms

Springwise:
Put yourself in your consumer’s shoes: you’re walking down the supermarket aisles, kids are screaming, time is tight and you’ve got a long list to get through—is it any wonder you just stick to buying the same things week after week? Now imagine instead that you’ve had a chance to sample some of the new […]

Sign Biz! Inc

Having launched in 1989, Sign Biz Inc has since created a very large opportunity for those interested in the field of computer-aided sign making (CAS). They now have more than 170 businesses through the US, Bahamas, Canada, Mexico, Philippines and Mongolia.
Computer based businesses have grown in the last few years and CAS businesses have […]

Promoting Your Biz ‘Organically’

CITIZEN-TIMES.com:
Wise businesspeople understand that there is a respectful and tasteful way to talk about themselves and their businesses.
Today the word “organic” is everywhere. It means “natural,” but according to dictionary.com it also means “developing in a manner analogous to the natural growth and evolutionary characteristic of living organisms; arising as a natural outgrowth.”
Just as organic […]