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Don’t Spill BBQ Sauce On Your Biz Cards

Rhonda Abrams At Gannett News Service:
Your neighbor invites you over for a swim party. You arrive in your most unflattering bathing suit, with a beach ball in one hand and a beer in another. Then you discover your neighbor’s cousin is the purchasing manager for the largest company in town. They buy widgets; you sell […]

Naming A New Biz Or Start Up

Work.com:
Involve only the key decision makers, the fewer the better, and select only the people you feel have the company’s best interests at heart. The need for personal recognition can skew results - so you are best served by those who can park their egos at the door. Also, make sure you have some right […]

AOL Shifts From Masses To Niches

Associated Press:
A company rooted in bringing the Internet to the masses, AOL is shifting its focus toward serving niche audiences with the launch of dozens of specialty Web sites.
The latest — ParentDish for parents — formally launched Friday, with The Boot for country music and The Boom Box for hip hop and R&B to follow […]

Stand Out On The Internet

Fortune Small Business:
Q: I’m launching an online store with garage-sale prices to help women sell their products. Ninety percent of the items for sale will be made by women from around the world, especially those from developing countries. I’m looking for something to make us stand out. I’m thinking of having a fire sale each […]

Changing Your Business’s Name

The Wall Street Journal has an interesting article today about the importance of a good name for small business. Now, on the face of it, I completely disagree with this notion, as I explained in my post 20 Things Not to Do Before Starting a Business:
12. Don’t waste time picking a business name. […]

5 Things To Consider When Getting a New Domain Name

JustMakeMoneyOnline.com:
So, you want to buy some new domains. It may seem simple enough to choose one that you like and go. But, some folks take some basic things in to consideration when purchasing one:
Branded vs Keyword-Rich - It’s always tricky to figure out whether to get a domain name that can be branded (e.g. Dosh […]

Creating Brand You

The New York Times:
Looking to stand out — or at least stay employed — in the current deteriorating economy? Judith Sills, a psychologist, suggests becoming your own brand.
“If your reputation is what people say about you, especially behind your back, and your résumé is what you say about yourself, especially on paper, your brand is […]

Why We Sold A Stake To Coke

Original post by Rich and software by Elliott Back

Richard Branson: Rocket Man

The Wall Street Journal:
The stretch white SUV limo outside the Virgin Group’s Bleecker Street headquarters does not belong to Richard Branson. Like any self-respecting billionaire environmentalist these days, his ride is flex-fuel.
Recently honored by the United Nations as the 2007 Citizen of the Year, Mr. Branson follows in the footsteps of previous recipients like Angelina […]

Namestorming

BusinessWeek:
Lisa Tep wanted her spa to have a waterfall, bamboo floors, and a tranquility lounge. After six years, the former accountant had everything set. But her company still didn’t have a name.
For inspiration, Tep pored over books about Thailand, where her mother was born, and searched the Internet. She considered Lotus, which was taken, and […]