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Beth Harte At SearchEngineGuide.com:
Thinking about starting up a Twitter account for your business? Or considering allowing employees to use Twitter? Here are 10 tips to consider before getting started.
1. Decide before you join how you want to use Twitter. Will it be used for Customer Support (like Comcast does via @ComcastCares) or […]
Springwise:
If crowdsourcing can be used to improve product design, music promotion and sports team management—to name just a few of the examples we’ve written about—why not the process of finding sales leads?
That question is about to be tested through a new site that aims to put the crowds to work as a sort of community […]
USA TODAY:
Picture a mad scientist in his laboratory, cackling with glee as he tries to unlock the secrets of the human mind. Now, consider the unsettling possibility that the scientist may be on to something.
Marketing expert Martin Lindstrom is that scientist, caught up in the excitement of research in his new book, Buyology. Lindstrom first […]
Fortune Small Business:
Despite his wheelchair, and often because of it, Dr. Glen House has always enjoyed doing what he isn’t supposed to.
Take the time he persuaded his neighbor in Colorado Springs, J.W. Roth, to join him on vacation in the ice fields of Taku, Alaska. The trip entailed flying to a remote lodge in a […]
The Wall Street Journal:
Layaway, a payment practice that was made popular during the Great Depression but nearly became extinct due to the instant gratification of credit cards, is back in fashion thanks to the credit crunch.
Only a handful of national retailers still let consumers put purchases aside until they have paid for them in full. […]
Website Magazine:
Gloom and doom? The holidays are fast approaching and more consumers will shop online than ever before - you can count on it.
According to a recent online survey of 200 consumers commissioned by eCommerce optimization software provider Avail Intelligence, nearly 80 percent of the respondents confirmed they plan to shop online the same amount […]
David Mammano At Inc.:
Have you ever been an attendee at a conference and gone to the exhibit area? You know, where all those trade show booths are and the vendors are standing behind them, ready to espouse their company’s benefits to you?
I have been to many and sat on both sides of the table.
What baffles […]
The Wall Street Journal:
It’s not the nicest thing to do. But for small-business owners who are having difficulty collecting receivables from their customers, especially in this tight business climate, this is an extreme option that just might work.
They’re turning to a complaint-and-resolution Web site called Uradeadbeat.com, which seeks to make nonpaying customers or businesses aware […]
The Kiplinger Letter:
Unique scannable bar codes will start to show up in May 2009 on business- and first-class mail and packages. The codes should speed up processing of that mail and will allow businesses as well as post offices to track the movement and delivery of each piece sent.
Businesses can expect the bar codes to […]
Ars Technica:
Interbrand has concluded its study of this year’s top brands and released its annual Best Global Brands survey, a valuation based on several factors of international reach and financial growth.
A number of tech companies, including Google, IBM, and Nintendo saw the most positive gains, while financial giants and even Microsoft saw their places slip […]
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