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Target Reinvents The Gift Card

AbsolutelyNew:
You see the latest from the “cheap chic” folks at Target – a digital camera gift card? That’s right, they’ve introduced a Target gift card that can be loaded with $50 to $1,000 of store credit… that also features a basic digital camera about as good as the one on your cell phone.
Like with […]

Marketing Ideas For The Ho-Ho-Ho-lidays!

Small Business Trends:
I’m not a big fan of Christmas and Year-end Holiday cards. They are not only expensive, but boring and predictable.
Every year I look for creative marketing ideas that won’t break the bank, but will break through the clutter that my poor clients are dealing with.
This year, I thought it would be fun to […]

Help For The Holidays

The Wall Street Journal:
Millions of people are about to descend on the Internet, and competition for their dollars will be tough this year, with money tighter amid a weak economy. You need an online-marketing plan to help you make the most of the season.
Feel overwhelmed? Don’t. There are many easy, yet high-impact, things you can […]

Niche Biz: Flying Wish Paper

The BIG Idea:
Julia Lambie created Flying Wish Paper as a new party activity because she loves the holidays, but got tired of doing the same thing year after year. How many white elephant gift exchanges can you do at Christmas? It’s time to bring something new to the party, and this is it.
Birthdays, holidays, […]

Labor Day 2008

History:
As the Industrial Revolution took hold of the nation, the average American in the late 1800s worked 12-hour days, seven days a week in order to make a basic living. Children were also working, as they provided cheap labor to employers and laws against child labor were not strongly enforced.
With the long hours and terrible […]

Surviving A Seasonal Business

Entrepreneur:
Seasonal business owners are often envied as having the ultimate gig: They work hard for the few months that form their peak season, then sail through the rest of the year with their feet up and a wad of cash in hand. Sound like the ultimate dream? Then it’s time for a reality check:
Running a […]

Entrepreneur’s Independence

Rhonda Abrams, USA Today:
Independence: it’s been a goal of Americans for over 230 years.
Entrepreneurs are particularly independent.
We throw off bosses like the colonists threw off the king.
No matter how risky starting a business seems, to us it’s the route to “life, liberty, and the pursuit of happiness.”
While we started our companies to be independent, did […]

Shopping For Mom

eMarketer:
Nearly one out of five US Internet users surveyed by BIGresearch for the National Retail Federation’s (NRF’s) “2008 Mother’s Day Consumer Intentions and Actions Survey” said they will go online to buy their mothers gifts for the upcoming holiday.
Those who do shop online may do so to save on car trips.
“Gas prices and other economic […]

St. Patrick’s Day Boon For Biz

Mercury News:
St. Patrick’s Day is a multibillion-dollar event that’s examined all the way down to the level of how many consumers will make a special dinner.
A whopping 33.7 percent is the stat, according to BIGresearch, which conducted a survey for the National Retail Federation.
Here are the major findings:
• Consumers will spend an estimated $3.64 billion […]

“Gung Hay Fat Choy”

Rhonda Abrams At Gannett News Service:
That’s happy New Year in Chinese — or close. If you own a business (and believe in any kind of astrology), this is a New Year you’ll want to observe.
In case you missed it, the Chinese lunar New Year began on Feb. 7, but celebrations continue in Asia and in […]