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Steve Strauss for USA TODAY:
Q: I like when I see the use of humor in advertising, but is it effective?
A: Humor creates rapport, defuses tough situations, endears you to co-workers, and puts hair on your chest. Well, maybe not the last one, but you get the idea.
Why is that?
Because even in this wireless, tuned-in, 24/7 […]
GigaOM:
Clever founders always eke the most out of every buck. But economic conditions being what they are, even the best bootstrappers could use a little extra help.
1. Phone Service/Wireless Plans
Carriers make it hard to do head-to-head comparisons of their plans. BillShrink.com will help you find the cheapest plan for your immediate needs, and then monitor […]
Frank Ross At All Business:
If you are experiencing problems in your home based business due to the economic conditions (or any other reasons), have you measured exactly how bad it is?
Metrics can give you an indication as to whether it just seems bad or there really is a problem.
The most crucial thing to look at […]
CNBC:
How Do I Know if I’m a Workaholic?
1. Do you get more excited about your work than about family or anything else?
2. Are there times when you can charge through your work and other times when you can’t?
3. Do you take work with you to bed? On weekends? On vacation?
4. Is […]
College Startup:
Outsourcing isn’t something you do for its own sake; you do it because you know that it will lead to more productivity and in effect, profitability. So thk it through. Here are a few things to remember about the negative side to outsourcing:
Outsourcing can be a threat. If another party is keeping your books […]
Steve Strauss At USA Today:
Q: What is your take on the state of small business right now? And if small businesses are having as much of a hard time as it seems, what are they doing to break out of the doldrums?
A: If I had to choose one word to describe small business right now, […]
Small Business Idea.com:
Every new small business idea must face this simple yet essential question: Is your small business idea a business, a hobby, or both?
Go ahead, take 30 seconds to ask yourself this question.
The Answers:
If you answered “both”, you have failed this test. Chuck your idea and go back to the brainstorming phase. You will […]
The Toilet Paper Entrepreneur:
Are you familiar with the 80/20 Rule, often referred to as Pareto’s Rule?
Vilfredo Pareto, an Italian economist in the 19th century, was directed by the King of Italy to determine the distribution of the country’s wealth.
Through Pareto’s tedious analysis he determined that 20% of the Italian population controlled 80% of the country’s […]
Biz Chicks Rule:
Take this list to nearest mirror, look yourself in the eye, and consider the path to success you are traveling to grow your business. Just a few meaningful changes can result in a smoother journey and a faster road to success. This I know for sure based on over 30 years of experience […]
US News.com:
The Washington Post reported on how the conventional wisdom that Wal-Mart is the bane of small mom-and-pop businesses is being shattered in the wake of a new Wal-Mart opening in Landover Hills, Md., a close-in Washington suburb in Prince George’s County, Md.
The article cites research showing that in urban areas Wal-Mart has not driven […]
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