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How To Register A Trademark

The Wall Street Journal:
Trademark registration is pretty straightforward. Many businesses can file an application online in less than 90 minutes, without a lawyer’s help, says Rich Stim, a San Francisco intellectual-property attorney. The simplest way to register is on the U.S. Patent and Trademark Office’s Web site.
Before completing the online registration form, check the site’s […]

Naming A New Biz Or Start Up

Work.com:
Involve only the key decision makers, the fewer the better, and select only the people you feel have the company’s best interests at heart. The need for personal recognition can skew results - so you are best served by those who can park their egos at the door. Also, make sure you have some right […]

Protecting Your Creations

Fortune Small Business:
Q: Do I have to patent greeting cards?
A: A patent is for an invention. According to Brent Routman, a Minneapolis attorney for Merchant & Gould, an intellectual property law firm: “Unless your greeting card has a functional or mechanical aspect to it, what you’re looking for is a copyright.”
Of course, if you’re using […]