Changing Your Business’s Name
The Wall Street Journal has an interesting article today about the importance of a good name for small business. Now, on the face of it, I completely disagree with this notion, as I explained in my post 20 Things Not to Do Before Starting a Business:
12. Don’t waste time picking a business name. As a sole proprietor, you already have a business name: your own!
I feel so strongly about the complete unimportance of names that even today, seven years after starting this blog (my business), it is stilled called, unimaginatively Dane Carlson’s Business Opportunities Weblog. Over the years, I’ve considered renaming the site Bizop Blog or something similarly more modern, but in the end, I just prefer the unsophisticated and guileless of my own name.
But as I read more of the article, I discovered it profiled companies, like Pacific Biosciences of California Inc., that changed their […]
Original post by Dane and software by Elliott Back