Choosing the Right Business Name
PowerHomeBiz Small & Home Business:
Guy Kawasaki in his book “The Art of the Start” has a very interesting way of highlighting the importance of choosing the right name for your business. According to him, “A remarkable name for your organization, product or service is like pornography: It’s hard to define, but you know it when you see it.”
Kawasaki has some pointers on how to choose the right business name:
1. Be early in the alphabet - Always consider where your business will be if you are in a situation where businesses are listed alphabetically — in trade shows, in yellow pages directory.
2. Avoid numbers - People may not remember the numbers or whether the numbers are spelled out.
3. Pick a name with verb potential - This is my favorite tip especially if you have dreams of becoming the next Google, whose name has become a verb.
4. Sound different - You don’t […]