Do You Really Know Your Customers?
Michele Miller At Inc.:
I shop at two health food stores. I am a frequent customer, stopping by at least once if not twice a week. Nearly every time I stand at the checkout, I end up having a conversation with the clerk.
In Store No. 1, the clerks are nice. As they ring me up, we might chat for a moment about the weather or something from the morning newspaper. They’ll throw a couple of samples into my bag and send me off with, “Have a nice day.” Pleasant enough. The next time I go in, they’re still hospitable, but don’t offer a hint of recognition of me as a regular shopper. It’s as if they’ve never seen me before in their lives.
As I approach the cash register at Store No. 2, the clerks ask me how I liked that new protein powder I bought last week, or how my husband […]
Original post by Rich and software by Elliott Back