Entrepreneur’s Secret Ingredient Is Personal Touch
The Commercial Appeal:
Sonny Reese admits that despite his Southern upbringing, he is not interested in barbecue — not for his business anyway.
The owner of Sonny Salt, Reese’s own brand of seasoning salt, believes his product fills a creative niche in an oversized market.
“We don’t want to be a barbecue seasoning, we want to be a seasoning salt,” said Reese, 62, of Memphis, recalling how business associates encouraged him to get into barbecue when he first decided to market Sonny Salt.
“Most barbecue seasoning has sugar in it and MSG or other products like that, and that makes it bad for you.”
Sonny Salt is a combination of sea salt, onion, garlic, red pepper, cumin, mustard, thyme, sage, black pepper, white pepper, paprika and, Reese says, “a pinch of Sonny.”
He created Sonny Salt to complement any food that uses regular salt and pepper and recommends it for foods such as asparagus, potatoes, salads, […]
Original post by Rich and software by Elliott Back