Fashion Entrepreneur Takes On The Recession With Innovation

Market Watch:
Approaching the winter of this nation’s economic struggle, Jen Groover, fashion entrepreneur and creator of the handbag company Butler Bag LLC, credits her industry success going into the holiday season by adapting to the trend of consumers creating more worth for what they’re wearing.

Brand evolutionists like Jen Groover are meeting this need by providing solution-driven products like her most popular concept, a completely compartmentalized handbag collection, the Butler Bag. Giants of the fashion industry have been hit by the economic climate resulting in a leveling of the field — a shift in the brands consumers are buying. Jen Groover instantly recognized this shift and conquered it with the Butler Bag, a handbag collection that not only has an aesthetic value, but a functional attribute and a savvy price point.
The Butler Bag LLC became a multi-million dollar company in less than two years and is being tracked as one of [...]

Original post by Angela and software by Elliott Back

This entry was posted on Tuesday, December 2nd, 2008 at 6:28 pm and is filed under Fashion, Women. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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