For Serious Results, Bring On The Funny
Steve Strauss for USA TODAY:
Q: I like when I see the use of humor in advertising, but is it effective?
A: Humor creates rapport, defuses tough situations, endears you to co-workers, and puts hair on your chest. Well, maybe not the last one, but you get the idea.
Why is that?
Because even in this wireless, tuned-in, 24/7 world of e-commerce and instantaneous global communications, at its core, business is still about relationships. Your ability to succeed, then, just might be in direct correlation to your ability to crack the well-timed joke.
Here’s an example: I have a friend who, like me, is a business speaker. This guy is top-notch — smart, moving, funny, full of good stories, the whole enchilada.
Recently, I went and saw him speak. He started this way: “Thank you, thank you. I bet you have really been looking forward to seeing a high-energy, pump-you-up, great motivational speaker! Someone with […]
Original post by Rich and software by Elliott Back