My Favorite Books of 2007: McIlHenny’s Gold
One of my favorite business book of 2007 was McIlHenny’s Gold: How a Louisiana Family Built the Tabasco Empire.
Few products are as immediately recognizable as the bottle of Tabasco sauce. In the book, author Jeffery Rothfeder tells a fascinating story about the remarkably long history of the distinctive bottle and the family business that succeeded with only single product.
There are many lessons for the small business entrepreneur inside: from Edmund McIlgenny’s tennacious in the face of a ruinned economy to the value of branding and marketing. You’ll never be able to sprinkle a few drops of Tabasco on your food again without thinking of McIlHenny’s Gold.
I have one copy of the book to giveaway. To enter, comment on this post.
Haper Collin’s description of the book after the jump.
After the Civil War ended, Edmund McIlhenny, an ambitious and tenacious Louisiana businessman, found himself with few prospects. The South’s […]
Original post by Dane and software by Elliott Back