Niche Can Help You Survive Tough Times
Herald Tribune:
Mortgage brokers generally work on commission and rarely get paid salaries.
Yet mortgage broker Jack Sandelman has managed to survive — even thrive. “I’ve become sort of a de facto specialist on foreign national purchase transactions, all to Canadians.”
Specializing in the financing of foreigners who buy homes in Southwest Florida is the magic that Sandelman is using to originate mortgage loans while his competition is foundering. Specialization can also be the technique to help you increase your sales regardless of what industry you are in.
Some others call it “nichemanship,” the art of setting yourself apart from your competitors. It requires you to research the marketplace and find underutilized segments within your industry that are consistent with your products, services and skills.
Sometimes you can find your niche by walking through your competitors’ stores and being observant. Is there a void of good service? Are popular items not being stocked? Do their […]
Original post by Rich and software by Elliott Back