Separating Bright Ideas From Busts
New York Post:
Before a TeleBrands product gets tagged with a snappy name, before its virtues are lauded in the breathless tones of an infomercial, before it’s whisked to eager customers who’ve made the first of two easy payments, it has to survive the scrutiny of a panel that regularly convenes around the conference table in A.J. Khubani’s corner office.
With Khubani seated at the head, a congenial group of four vice presidents and a pair of youthful product-developers gave a few items the sniff test last week, in search of the next million-seller. Finance vice president Bob Barnett made the first pitch.
“I don’t know about you, but I’ve got a broom closet at home that’s full of stuff,” he says, neatly dispatching with step one: Identify a common problem.
The proffered solution: the Fold-a-Broom, a collapsible broom stored inside a dustpan that’s being marketed on the Web. (While some TeleBrands products are […]
Original post by Rich and software by Elliott Back